Internet use in Vietnam significantly increases in wake of pandemic
Facebook, citing its internal data and surveys conducted by WARC, has indicated that Internet services in Vietnam has increased sharply in the wake of the coronavirus pandemic, according to Vietnam-based ictnews.
Internet users in Vietnam have spent four hours daily watching online video clips on average, four times the average watching time before the pandemic, reported the Vietnamese-language news outlet.
On average, an Internet user in Vietnam daily watches online video of below three minutes for 2.1 times, 3- to 7-minute clips for 1.7 times, and clips of over 10 minutes for 1.5 times. For online video of below 10 minutes, 87% of watchers choose Facebook, said ictnews.
In rural areas in Vietnam, 97% of Internet users watch video on YouTube every week, for 67% of them like YouTube videos more than TV.
Of teenage Internet users in Vietnam, 28.82% like YouTube the most, much higher than 15.67% for Zalo and 15.01% for Facebook. However, TikTok is increasingly attractive to such users.
According to Hanoi-based advertising company Adsota, there are 68.72 million Internet users and 72 million users of social media platforms in Vietnam, taking up 70.3% and 73.7% respectively of its population of 97.75 million.
By Ivy Su & Adam Hwang – Digitimes Asia – June 30, 2021